Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Improve Your Email Click-Through Rate With These 14 Simple Tweaks

What’s the second most important metric of your email campaign after the open rate?

You’re right!

It’s the click-through rate (CTR).

Just imagine how disappointed you’d be after getting a smashing open rate, only to lose readers with an email that failed to prompt clicks. A great email draws readers in and gets them to click.

So, here are 14 tweaks of an email designed to convert.

Read the full post on Kissmetrics.

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