Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

What Is Marketing Automation? And How Exacttarget Stacks up Against Its Top 6 Competitors

There’s this guy…

Let’s call him “Bob”.

Bob is the newly appointed chief marketing officer at an upcoming B2B enterprise. Just promoted, Bob is all fired up to take his company to the next level.

As the first step toward his goal, Bob decides to switch his company’s current lead generation software with one that lets him collect more data and passes it along to his marketing tool suite.

To find a suitable tool, he does a Google search and looks up for the “best lead generation software”… browses through the top results … and BAM lands on our very own site.

Now you’re probably wondering about Bob’s second step … so, what does Bob DO next?

Read the full post on Digioh.

10 Email Templates Every Web Developer Needs to Keep Handy

How to Build a Site Architecture That Boosts SEO (a Guide for New Websites)